How Did the COVID-19 Pandemic Affect the Influencer Marketing Industry?

• This report looks at the changes in influencer marketing industry during the lockdown of COVID-19 from the perspectives of both influencers and brands.

• The report includes the status of international Influencer Marketing Activities from the eyes of brands and influencers from different markets (Europe, Middle-East, USA and Russia) collected through a research survey..

• In this report, you will find the answers from various sources to an anonymous survey about how their working environment has been affected, and what is expected from now on.

WHITEPAPER

Research Methodology

This report is based on two surveys have been conducted as anonymous to receive the answers to several questions about the effects of COVID-19 on the Influencer Marketing sector

Two different and adapted surveys have been conducted in two different focus groups: brands & Influencers.

The total participant number of the surveys is 300, 55% of which is made up of Influencers, and 45% of which is professionals.

WhitePaper

Research Methodology

This report is based on two surveys that have been conducted anonymously to receive answers to several questions about the effects of COVID-19 on the Influencer Marketing sector

Two different and adapted surveys have been conducted in two different focus groups: brands & Influencers.

The total number of participants in the surveys is 300, of which 55% are Influencers, and 45% are professionals.

“It’s without a doubt that the pandemic has affected every sector and everyone. And as in every case, there are winners & losers in this period, in terms of economic consequences, brand awareness, and popularity”

How Did the COVID-19 Pandemic Affect the Influencer Marketing Industry?

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Research Methodology

Research Methodology

Share a few contact details and we'll send a download link to your inbox.

“It’s without a doubt that the pandemic has affected every sector and everyone. And as in every case, there are winners & losers in this period, in terms of economic consequences, brand awareness, and popularity”

How Did the COVID-19 Pandemic Affect the Influencer Marketing Industry?

Share a few contact details and we'll send a download link to your inbox.

Research Methodology

1. Influencer Marketing for eCommerce

2. Organic Ambassadors and Boosting ROI

3. Tools and Tips for Improving Engagement

Research Methodology

Share a few contact details and we'll send a download link to your inbox.

“It’s without a doubt that the pandemic has affected every sector and everyone. And as in every case, there are winners & losers in this period, in terms of economic consequences, brand awareness, and popularity”